ENSURE
AUTHENTICITY

As a premium global brand, we are popular around the world. Counterfeiters try to benefit from our popularity by fooling customers into purchasing fake products. We are constantly working with Customs Officials and Law Enforcement globally to tackle manufacturing, shipment, and sale of counterfeit goods. We actively take down online counterfeit UGG® websites and marketplaces to help protect our customers.

Counterfeiters mislead consumers and often create replications or recreations of UGG® products intending to trick you into believing it is a genuine product. UGG® is renowned for the luxurious comfort of Twinface sheepskin and exceptional craftsmanship. These counterfeit products are often made with dubious and inferior materials, and lack quality, detail, and craftmanship that characterize authentic UGG® product.

Please check out our store locator to find an authorized retailer near you. You can also purchase authentic UGG® products on UGG.com and shop any limited-time sales. The best way to ensure you’re getting authentic UGG® product is to shop on UGG.com, at an UGG® store, or a reputable and trusted retailer.

Here are some simple steps you can take to help spot a fake UGG® webstore:

• LOOK CLOSELY - Carefully inspect the contents of the webstore - details matter!
  • Website URL: Does it look odd? Use of letters or numbers in odd places? Ensure the site is secure by checking if the URL starts with https://. The “s” indicates the website uses encryption to transfer data, protecting it from hackers.
  • Overall site experience: Are there spelling mistakes or grammatical errors? This indicates the website was created quickly. Legitimate websites have few to zero spelling or grammatical errors.
  • “Contact Us” section: Does it use an odd email address? Does it only have a contact form without a specific email address provided? Beware of live chats that only generate generic responses and do not answer your specific questions.
  • Policies, Warranties, and Legal Terms: Are the Terms & Conditions, warranties, and privacy policy not helpful, inconsistent, or non-existent?
  • Phone Number: Is there a phone number listed? Did you call the phone number and get an answer?
  • Pictures: It is important to keep in mind that counterfeiters will often take pictures and website layouts directly from UGG.com and use them to sell counterfeit product. Therefore, you should continue to be wary and take into account the details listed above.
• PRICES TOO GOOD TO BE TRUE
  • Prices that are very low or at a deep discount are often used as a tactic to lure you in. Walk away if the price is too good to be true.
  • Often these sites will take your money and personal information and you will receive no product.
  • Counterfeit UGG® product is usually sold at a lower price.
• CHECK CUSTOMER REVIEWS
  • Use multiple sources to look at various websites that collect customer reviews.

Here are some additional steps you can take:

• AUTHORIZED RETAILERS: The best way to ensure you are getting authentic UGG® product is to shop on UGG.com, at an UGG® store, or a reputable and trusted retailer. Check out our store locator to find an authorized retailer near you
• PAY WITH A CREDIT CARD OR DEBIT CARD: Most banks or credit card companies have processes that will allow you to dispute the charge and get your money back if you have purchased from a fake, fraudulent, or scam webstore.